Good work should feel like you.

I’m Paul McDougall, founder of Flux. I bring technology and distinctive design together through websites, SEO and branding. My head’s usually three ideas ahead. The trick is knowing which one’s worth chasing.

I’m curious, hands-on and fairly stubborn when something isn’t right. I’ll question the brief, get stuck into the detail and happily start again if the idea deserves better.

A website should do more than look good. It needs to work properly, be easy to use and help the right people find you. Website design, development, SEO and branding all happen in the same conversation—with me, from the first idea to launch and beyond.

A bit of Glasgow grit. A restless imagination. And a low tolerance for “that’ll do”.

Meet the studio
Paul McDougall, founder of Flux, seated beneath a studio spotlight
A little more about Flux

A Scottish studio with its sleeves rolled up.

Flux is an independent creative studio in Scotland, working with businesses here and further afield. We make the important thing clear, then give it a character people remember.

Brand thinking, identity and development stay connected from the first conversation to the details that go live — so the finished work feels like one considered piece.

Behind the restless imagination is a serious business. Flux is our creative studio, alongside our software company, WeBuildLogic. Our experience spans projects across the public and private sectors, bringing solid technical delivery to the creative thinking. Both Flux and WeBuildLogic are fully insured and registered with the ICO—we take the responsibilities as seriously as the work.

Black-and-white Flux workspace with a wooden desk, desktop and laptop screens, framed artwork and a Flux logo display

A proper conversation. Then a clear way forward.

First, listen.

We get to know your business, your people and what you want to change.

Then, make.

We shape the strategy and design together, so the idea feels unmistakably yours.

Build it properly.

Design and development stay close, right through the responsive build and launch.

View our artwork.

An insight into Paul’s digital artwork.

Digital artwork of a drone above Edinburgh Castle and the city skyline amid vivid pink, orange, yellow and blue paint strokes
Edinburgh in Flight
Digital artwork of a rooftop figure overlooking Glasgow’s Clyde skyline beneath vivid pink, blue, orange and yellow paint strokes
Clyde Panorama
Digital artwork of a high-rise tower beside sandstone tenements, overhead cables and a lone figure on a rain-soaked street in vivid pink, blue, orange and yellow
Urban Contrast
Digital artwork of a giant pigeon in front of Glasgow City Chambers amid bright pink, orange, yellow and blue paint splashes
City Chambers: Urban Wildlife
Digital artwork of sandstone buildings on Byres Road in Glasgow, with a lone figure and rain-soaked reflections amid vivid pink, blue, orange and yellow paint splashes
Byres Road in Colour
A seagull wearing sunglasses stands on a crushed can beside orange-lit architecture and bright pink smoke
Industrial Perch
A figure and an outstretched shadow beneath angular architecture with orange lighting and pink smoke
Shadow in Motion
A seagull balances on one leg with its wing extended above an orange-lit wall against a deep blue sky
Coastal Balance
An empty shopping trolley in a rain-soaked architectural courtyard filled with vivid pink smoke and orange light
Still Life in Pink
A person pushes a shopping trolley through pink smoke beside an orange-lit wall with a dancer’s shadow and rain-soaked reflections
Movement and Reflection
Digital artwork of a worker walking through shipyard gates beneath towering cranes, with vivid pink, turquoise and orange colour reflected on the wet ground
Shipyard Passage
Digital artwork of a person waiting in a glowing bus shelter as a bus approaches, with shipyard cranes and vivid pink, turquoise and orange reflections on the rain-soaked street
Shipyard After Hours
Digital artwork of a figure beside a raised-arms shadow on an orange-lit concrete wall, with industrial walkways, vivid pink smoke and reflections on wet ground
Beyond the Shadow
Digital artwork of two welders working on a ship’s hull beneath overhead cranes, with bright orange sparks, pink and turquoise textures and reflections on the wet shipyard floor
Industrial Craft
Digital artwork of a warmly lit corner takeaway at night, with a cook behind rain-streaked windows and vivid turquoise, pink and orange reflections on the wet pavement
Night on the Corner
Digital artwork of an empty brick-walled basement music stage with a guitar, amplifiers and microphone beneath pink and turquoise lighting, beside an orange-lit doorway
Before the Performance
Digital artwork of a worn orange punching bag suspended by chains in a blue-lit industrial hall, with pink light and reflections on the wet floor
Suspended Resilience
Digital artwork of a large orange cube suspended by chains above a rain-soaked concrete courtyard, with blue architecture, pink light and vivid reflections
Weight and Space
Digital artwork of a small boat crossing a calm turquoise sea, trailing a sweeping pink, peach and deep blue wake beneath a soft pastel sky
Chromatic Wake
Digital artwork of a lighthouse on a rocky islet in a calm blue sea, with warm light reflected beneath a peach, pink and lavender sky
Light on the Horizon
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Colourful Flux artwork of an astronaut holding a phone displaying Websites That Get Noticed

WEBSITES
THAT GET
NOTICED.

Distinctive websites, thoughtful branding and SEO that helps people find you.

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