Concept · Donut shop
DOUGH RAY ME
HOLE LOT OF FUN.
THE PROBLEM
A donut shop with a queue round the block and a website that looked like a tax return.
THE IDEA
A wee donut mascot, sweetie-shop colours and an ordering flow so easy your thumb does it before your brain agrees.
WHAT WE’D MAKE
- Mascot & logo
- Boxes & bags
- Order-ahead site
- Loyalty card
Bubblegum#ff4fa3
Yolk#ffd400
Sky#5bb8f0
Liquorice#111111
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